For a storefront business in Greenwich Village these days having a sandwich board is ubiquitous. It’s a way to say not only that we’re open but that we have a pulse and that you, the city walker, do as well.
Since Relax specializes in deep tissue massage, as well as general relaxation therapy, the ads all speak of the body in one way shape or form. Each sign exists for two weeks and then on to the next. The boards combine old-fashioned headline writing and liquid-chalk.
There is a luck to finding a media and message that marry. With Relax the body is the message and the media is a sidewalk sign.